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Xiaomi SU7 is coming! Lei Jun challenged Porsche and Tesla, 99,000 is impossible.

1003 days after the official announcement, Lei Jun finally stood in front of the stage with his millet car.

On December 28th, Xiaomi Automobile held a technical conference in Beijing.

At the first press conference of Xiaomi Automobile, Lei Jun introduced the core technology of Xiaomi Automobile and the product highlights of the first production car SU7 of Xiaomi in detail in three hours, and also expressed his feelings of building a car on the spot.

Lei Jun said that Xiaomi’s goal is to become the top five automobile manufacturers in the world through 15 to 20 years’ efforts and strive for the all-round rise of China’s automobile industry.　

In fact, since Xiaomi announced its entry into the automobile industry three years ago, it has been receiving much attention from both inside and outside the industry.

On the afternoon of December 28th, many articles about Xiaomi Auto’s conference occupied the hot search in Weibo. This is a car conference, which has gained unprecedented popularity.

In addition to the technology and the product itself, Lei Jun brought Xiaomi into the automobile industry. With its strong aura and excellent storytelling skills and ability, it has brought great changes to the marketing and communication of the automobile industry.

On the fourth day from the bottom in 2023, Xiaomi Automobile showed its true colors. In 2024, Xiaomi Automobile will undoubtedly be one of the most concerned enterprises in the entire automobile industry.

Lei Jun released five core technologies.

"Since the official announcement of building a car in March 2021, the Xiaomi Automobile team has made up its mind to invest ten times, starting from the underlying core technology and seriously making a good car." Lei Jun emphasized Xiaomi’s investment in technology.

At this conference, Lei Jun focused on five self-developed core technologies, such as Xiaomi automobile motor, battery, large die casting, intelligent driving and intelligent cockpit, and claimed to have achieved many world firsts and China firsts in these key areas.

1. Xiaomi HyperEngine, the super motor of Xiaomi

Xiaomi has developed three super motors, HyperEngine V8s and HyperEngine V6/V6s, and adopted many innovative technologies, such as two-way oil-cooled heat dissipation, S-shaped three-dimensional oil circuit design and stepped dislocation design.

Among them, Xiaomi’s self-developed HyperEngine V6/V6s super motor has a rotating speed of 21000rpm. The maximum power and torque of HyperEngine V6 super motor are 299PS and 400N·m, while the maximum power and torque of HyperEngine V6s super motor are 374PS and 500N·m respectively.

HyperEngine V8s super motor has a rotating speed of 27200rpm and a power density of 10.14kW/kg. According to reports, Xiaomi applied for 155 patents for this motor, of which 60 have been authorized.

2. CTB integrated battery technology

According to Lei Jun, the CTB integrated battery of Xiaomi Automobile adopts the design of two-in-one floor cover, inverted battery core, multifunctional elastic interlayer and minimalist wiring harness, which makes the integration efficiency reach 77.8%, the overall improvement is 24.4%, and the height of 17mm is released.

In terms of battery management, Xiaomi Automobile is equipped with ASIL-D full-stack self-developed battery management system with the highest functional safety level, with triple independent redundant monitoring and alarm strategies for thermal runaway and "all-weather" accurate early warning function.

3. Xiaomi Super Die Casting Xiaomi HyperCasting

Xiaomi has developed a 9100t super-large die casting technology-Xiaomi Hypercasting.

According to reports, the cluster equipment covers an area of 840 m, with a total weight of 1050t and a modulus of 9100t t. Xiaomi’s self-developed visual model quality judgment system can complete the inspection within 2 seconds, with 10 times higher efficiency than manual work and 5 times higher precision than elite. With the application of this technology, 72 parts of the back floor of Xiaomi automobile are integrated, 840 solder joints are reduced, the overall weight is reduced by 17%, and the production hours are greatly reduced by 45%.

In terms of material research and development, Xiaomi has developed a high strength, high toughness and heat-free environmental protection die-casting material "Titan alloy".

In addition, the "three-stage maintainable design" was adopted in the die-casting of Xiaomi Automobile: integrated die-casting floor+middle-high speed collapse zone+low speed collapse zone. In the middle and low speed collision, there is no need to replace large die castings; In high-speed collision, this design can meet the 90km/h rear-impact standard, which exceeds the highest standard in the world.

4. Xiaomi Pilot, a full-stack self-developed intelligent driving technology.

Xiaomi automobile adopts adaptive zoom BEV technology, large road model and super-resolution occupation network technology, which constitute three key technologies of Xiaomi intelligent driving.

In terms of hardware, the system is equipped with two NVIDIA Orin high computing power chips, and the comprehensive computing power is as high as 508TOPS. The sensing hardware includes 1 lidar, 11 high-definition cameras, 3 millimeter-wave radars and 12 ultrasonic radars (Max version).

Lei Jun said that Xiaomi’s self-developed intelligent driving technology will rank among the first echelon in the industry in 2024.

5. Xiaomi Smart Cabin

Based on Xiaomi 澎湃 OS, Xiaomi has built a unified visual interaction system, realizing a comprehensive sharing ecosystem from software to hardware.

Xiaomi smart cockpit has the ability to expand ecological applications, including Pad APP sharing, mobile APP sharing and ecological hardware sharing. For example, mobile phone applications can be directly projected on the desktop of the car, and mobile video conferencing can share the camera outside the car.

In addition, Mijia equipment can also get on the bus without feeling. At present, Xiaomi intelligent cockpit has supported 1000+ meters of equipment, automatic discovery, secret-free access, and automatic scenes can be set. Xiaomi also opened a unified standardized interface and enriched standard protocols, creating the strongest exclusive CarIoT ecosystem.

In order to meet the needs of Apple users, Xiaomi fully supports wireless CarPlay car, and provides exclusive accessories and exclusive applications for iPad on the rear expansion screen.

Xiaomi SU7, it can’t be 99 thousand, 149 thousand

Lei Jun said that the audience of Xiaomi Automobile is the "elite of the times" of this era, and they like the most advanced technology, love life, have high requirements for good design and good experience, love their families and love themselves.

"The Xiaomi car built for them, I hope to achieve’ technological leap, integration of people and vehicles’, which is the ultimate realm of smart electric vehicles." Lei Jun said.

Xiaomi SU7, the first production car of Xiaomi Automobile, was unveiled simultaneously at the press conference.

Xiaomi SU7 is positioned as a "C-class high-performance eco-technology car", with a body size of 4997mm x 1963mm x 1440mm and a wheelbase of 3000mm. The new car is available in two versions, SU7 and SU7 MAX, which are equipped with Ferrous lithium phosphate and Contemporary Amperex Technology Co., Limited Kirin batteries respectively, with a battery life of 668km and 800km, respectively. It is also available in three body colors: Gulf Blue, Elegant Grey and Olive Green.

In addition, Xiaomi SU7 adopts borderless water drop rearview mirror, cobblestone laser radar and semi-hidden door handle design, and the drag coefficient is as low as 0.195Cd.

In the aspect of intelligent driving, self-developed sensing technology, self-developed adaptive zoom BEV technology, large road model and super-resolution occupation network technology are adopted.

As for the intelligent cockpit, it is equipped with a 16.1-inch 3K resolution central control ecological screen, a 56-inch HUD, a 7.1-inch turnover instrument screen, and two Xiaomi Pad rear expansion screens of the original car system, matching the Snapdragon 8295 cockpit chip, and the AI ? ? computing power is 30TOPS.

In addition, around the application ecology, hardware ecology and Xiaomi CarIoT ecology, Xiaomi SU7 realizes the closed loop of "the whole ecology of people and cars", and the car system is deeply adapted to mainstream car applications. The mobile phone applies pin to the car, which can instantly become the native application of the car and has the ability to expand ecological applications.

The price of the new car was not announced at the press conference. However, Lei Jun responded at the scene: "Don’t shout 99,000, it’s impossible, and 149,000 don’t have to talk about it." He said that the price of Xiaomi SU7 is really a bit expensive, but it must be valuable.

To build a Dream Car comparable to Porsche and Tesla.

In the first three hours of the conference, Lei Jun focused on showing off the "muscles" of Xiaomi Automobile. At the end of the conference, Lei Jun expressed his feelings and ideals.

Lei Jun said that in the past 1003 days, he often thought of the night when Xiaomi officially announced to build a car on March 30, 2021. In those days, he had a bad cold and a hoarse voice. Before going on stage, it was very difficult to even speak.

However, the emotions of the rice noodles at the scene greatly encouraged him. The "dry Tesla" on the video barrage is an expectation for Xiaomi, and it is also an expectation for the overall rise of China’s automobile industry. At that time, he was particularly excited and said, "I am willing to put all my reputation on it to complete the last entrepreneurial project in my life and fight for Xiaomi Automobile!"

He recalled that that night, when he walked off the stage of the press conference, his mood was "half flame and half sea water".

"It is too difficult to build a car. At first glance, there are too many unknowns and uncertainties. However, there was no turning back when the bow was opened. The century-old track and the long journey officially kicked off from that moment. " Lei Jun said.

For building a car, Lei Jun has a different idea: Xiaomi doesn’t need to make a lot of products, but should focus on making a car first. What Xiaomi wants to build is not an ordinary and mediocre car, but a dream cars comparable to Porsche and Tesla.

"We must abandon all shortcuts, choose the farthest and most difficult road, start from the underlying core technology, research and development, invest ten times, and seriously build a good car." Lei Jun said.

He emphasized that Xiaomi Automobile is a major leap for Xiaomi Group from the mobile phone industry to the automobile industry, and it is also a key leap for the complete ecological closed loop of people and cars. Xiaomi Automobile is the brand-new beginning of Xiaomi Group.

500,000 cars were the first to cross the line, but the ideal was helpless to enter the ＂technical bear＂

Wen Yan ke

After a period of time, did investors find it timely for Wang Xing to reduce his holdings of LI shares in mid-September?

01

On September 25th, LI (LI.O/2015.HK) 500,000 production car Ideal L7 rolled off the assembly line in Changzhou Intelligent Manufacturing Base, which is the flagship SUV of five families under the brand. Under normal circumstances, car companies will announce last month’s sales at the beginning of each month, ideally giving good news to shareholders in advance.

Since the first Li ONE rolled off the assembly line in November, 2019, 500,000 production cars have been rolled off the assembly line in 47 months, making it the first new car company in China to achieve this achievement. In addition, it takes only 100 days from the 400,000 th production car to the 500,000 th production car, showing an accelerated running trend.

The new force car companies are mainly Weilai (NIO.N/9866.HK), Tucki (XPEV.N/9868.HK) and Ideality. The founders were all entrepreneurial stars of the Internet technology track, then moved to the electric car track, and successively landed in US stocks and listed in Hong Kong stocks.

According to the data of professional automobile network, in 2022, the ideal sales volume will be 133,000, and the sales volume of Weilai and Tucki will be 122,000 and 121,000. Although they are ahead of the two old rivals, their advantages are not obvious.

In 2023, Ideality began to run at an accelerated pace. In the first eight months, the sales volume exceeded 240,000 vehicles, up by 171% year-on-year. In the same period, Weilai and Tucki sold 94,000 vehicles and 66,000 vehicles, which exceeded the sum of the two major friends, and their sales volume was more than 1.5 times, so they were no longer in a sales camp.

02

The large increase in sales also led to the ideal performance improvement and the stock price surge, forming a "Davis double click".

Ideal takes the lead in making profits among the new forces of car-making. In 2022, it still lost 2 billion yuan, but it made a profit of 170 million yuan in the fourth quarter, and then in the first half of 2023, it quickly increased its profit scale to more than 3.2 billion yuan.

At the same time, Weilai still lost 10.9 billion yuan in the first half of the year, and Tucki also lost 5.1 billion yuan. Naturally, they can’t turn losses into profits in 2023, and the profit time may be postponed until after 2025.

Ideal share price rose sharply this year, and the US stock market closed on Monday, with a cumulative increase of 73%, surpassing Tucki (68%) and Weilai (down 14%).

Compared with the latest market value, Weilai’s market value is $14 billion, Tucki’s is $14.5 billion, and the ideal market value is $37.5 billion, which is about 1.32 times of the total market value of Weilai and Tucki ($28.5 billion), which is 1.5 times of the ideal sales volume of Tucki Weilai in the previous August, and the multiple is roughly the same.

The automobile market share is naturally reflected in the market value scale, and this logic is completely correct.

03

From years of losses to large-scale profits as soon as possible, Yan Kejun thought of Meituan (3690.HK). In 2022, Meituan also lost 6.7 billion yuan, and in a blink of an eye, its profit exceeded 8 billion in the first half of 2023.

Meituan and its founder Wang Xing are also ideal major shareholders. The ideal organization representing Wang Xing’s personal investment is "Zijin Global" and the organization representing the US Mission is "Inspired Elite".

The ideal US stock prospectus shows that Wang Xing has accumulated 133.3 million shares, with a total investment of 263 million US dollars and an average price of 1.97 US dollars per share. Meituan holds a total of about 282 million shares, with a cost of 820 million US dollars and a price of 2.92 US dollars per share.

The ideal IPO price of US stocks is $11.5 /ADS (every two ordinary shares are equal to one ADS), so the ideal market value of Wang Xing’s shareholding is $766 million, and the book yield is 191%. Meituan’s stock market value is 1.622 billion US dollars, and its book income is 97%.

After the ideal listing, the stock price once rose to nearly $48. In August, 2021, Ideal took advantage of the situation to list on the Hong Kong stock market for the second time, and the issue price was raised to HK$ 118 or US$ 15.17, which was more than 7.5 times the cost of Wang Xing’s shareholding. Due to the low shareholding ratio, it is very easy for venture capital shareholders including Wang Xing to choose the time to reduce their holdings.

On September 19, according to the disclosure of Hong Kong Stock Exchange, Wang Xing, CEO and ideal non-executive director of Meituan, reduced his holdings by about 1.96 million shares from September 12 to 15, with a price range of about HK$ 157.84-HK$ 160.51 per share, and cashed in about HK$ 311 million.

Compared with the cumulative number of shares held by Wang Xing, the reduction of 1.96 million shares is just Mao Mao Rain. By the end of June 2023, Zijin Global held 128 million shares, Inspired Elite, holding 376 million shares or 18.53% in total.

As the ideal official responded: "This stock trading is a personal act, and the transaction accounts for a small part of his total shareholding, and does not involve the shareholding of Meituan."

Having said that, the reduction of major shareholders has only symbolic significance to the stock price. After the ideal stock price entered a high point in early August, it was followed by a wave of obvious decline. In the last two trading days, the ideal Hong Kong stock fell by 7.7% on September 25th, and then fell by nearly 5% on September 26th. Its latest share price is about HK$ 138, which has retreated by about 26% compared with the high of US$ 185 and entered the "technical bear".

Need to add that, almost in the same period, Weilai Hong Kong stocks nearly halved, and Tucki also retreated by more than one third. The stock price trend of new power enterprises is very ugly.

The company’s revenue increased from more than 20% to 66%, 96% and 228% from the fourth quarter of 2022 to the second quarter of 2023. That is to say, from October 2022, the ideal has a quite sharp trend, rising from HK$ 52 to over HK$ 180, which has more than tripled.

The ideal sales volume has increased greatly, and the profit is expected to continue to increase. Should Wang Xing and other venture capitalists hold it? However, the stock price surge is based on a high growth base. Since the delivery base has been raised to a higher level in 2023, it will be extremely difficult to exceed three digits or more than 50% growth rate in 2024.

Should minority shareholders refer to "Xing Ge" and leave their bags in time?

Facing the difficulties and pain points of parking, the seventh IVISTA parking service Technology Development Forum gave these solutions.

"After the car arrives at the gate of the shopping mall, the driver sends a’ one-button parking’ command and confirms the parking space, and then gets off smartly. After shopping, send a’ one-click car’ command at the gate of the parking lot, and the car will automatically drive to your front. "This is AVP parking service.

On August 18th, the 7th IVISTA parking service Technology Development Forum was held in Data Valley, Xiantao, Chongqing. Executives from domestic head car companies and technology companies gathered together, and combined with the current situation and development prospect of parking service technology, tried to give an effective solution to solve the pain point of "parking difficulties" for car owners.

　Professor Jiang Jianchun from Chongqing University of Posts and Telecommunications shared the "Smart Parking System Based on Vehicle-Road Coordination", which is also the subject that the team is currently studying. He said that the current difficulties of smart parking are mainly in four aspects: the difficulty of parking space status detection and parking space navigation, the difficulty of parking to find a car, the blame of parking accidents, and the difficulty of sharing private parking spaces.

He said that it is difficult for parking space state detection and parking space navigation to mean that the existing parking space state monitoring cannot match parking spaces and license plates, there are complex reflections and interferences in the indoor environment, the indoor positioning accuracy is poor, and outdoor navigation integration is difficult to implement. Intelligent parking system based on "vehicle-road coordination" can use vehicle-road coordination navigation to study vehicle license plate recognition, vehicle tracking, parking space state detection, indoor and outdoor integrated positioning navigation, parking space reservation, and then realize parking navigation. After reaching the destination, unlock the parking space lock and park in place.

"Parking difficulty has become a pain point for the majority of car owners. The parking time and regional distribution characteristics are obvious, and it is difficult to park at the wrong peak." Zhou Guangtao, dean of Unicom Zhiwang Vehicle Intelligent Network Research Institute, believes that the integration of vehicle, road and cloud network is an inevitable path to promote the development of bicycle intelligence to network intelligence. In the whole process of integrated intelligent driving scheme for vehicles and Lu Yun, vehicles, roads and clouds need to form a closed loop, so as to achieve collaborative control and collaborative perception, and the protection of 5G and communication infrastructure is particularly important. Unicom Zhiwang’s 5G smart parking technology covers 10 key functions such as high-precision parking lot map, "5G+ Beidou positioning", available parking spaces/entrances identification, global path planning, etc., which can break through the key technical difficulties of parking lot, open up the integration channel of car end, field end and cloud, and lead the development of next-generation parking technology.

On-site, China Automotive Institute Intelligent Network Technology Co., Ltd. released "AVP parking service Achievements". According to Xia Qin, deputy general manager of the company, China Automobile Research Institute took the lead in creating an overall solution of "investment-regulation-construction-transportation" with the government, car companies and garage operators, and made top-level planning, so that Iflytek broke through the key technologies of parking garage positioning and parking integration. PP Parking is the largest data access platform company for traditional parking garages in China, and will also be the largest data partner of the company. "We will collect maps of more than 1,000 public parking garages in Chongqing in the later stage to provide solutions for parking service in Chongqing."

It is reported that this forum was hosted by China Automotive Institute Intelligent Network Technology Co., Ltd., and received strong support from China Automobile Industry Association, China Automotive Engineering Society, China Automobile and Motorcycle Sports Federation, China Zhongjian China Automotive Engineering Research Institute Co., Ltd., Chongqing Liangjiang New Area Development and Investment Group Co., Ltd., Chongqing Liangjiang Collaborative Innovation Zone Construction and Investment Development Co., Ltd. and other units.

Upstream news Chen Zhu

Editor: He Bao

Editor: Wu Jian

Audit: Mao Dan

Test drive BYD Han, see if you are interested.

I’ve basically tried BYD’s car once, except for Qin, Tang, Song and Yuan, which are named Han, the car with the second longest history and the highest grade.

Taking advantage of this opportunity, I spent a few days with Han EV, and I’ll talk about it after I feel what it is like. I’ll tell you here first … It subverts my view of BYD!

The oldest but also the most durable dragon face

Generally speaking, the most high-end models of a car factory often need the longest process of market investigation, trend analysis, case design, etc. before they are born, such as Mercedes-Benz S and BMW 7, and then they become contemporary trend indicators as soon as they are launched, and it will be meaningful if they are not changed for many years. And BYD Han EV is a similar process …

Under the leadership of design director Wolfgang Eiger, BYD’s car has a "dragon", a very Chinese soul, and Juanma Lopez endowed Han with a dragon body by virtue of his skill in designing Ferrari.

In fact, the design of the Han model is not too early, but it is obvious that BYD’s design team developed Han as the highest-end model, so personally, Han EV looks very atmospheric and elegant, not out of touch with the times, just like Chinese people say that the Han Dynasty always has the rule of literary scene and Hanwu is the hero.

In short, the dragon’s face, Long Lin, African claw … all kinds of dragon elements are integrated. I believe everyone is familiar with the appearance of the Han EV, so let’s stop here!

The interior of the car is no stranger to the iconic central control rotatable screen, but to my surprise, Han EV is the most harmonious masterpiece that combines luxury and technology among BYD models I have tried so far.

The blue light bar, with the blue light in the instrument trim panel and the gear head, is full of trendy feeling, but it can coexist peacefully with the traditional luxury elements such as two-color interior tone and wood decorative board. The interior designer of this car, Michele Paganetti, is really good at it!

Many media didn’t notice it, even BYD itself didn’t specifically say it, but I personally think that the silver decorative elements in this car reflect the details and intentions, because its silver includes titanium silver, fog silver and bright silver, and the three proportions are used properly, just showing the interior texture and visual level.

Imagine if all the interior trim strips of the car were made of bright silver, which would really be a proper fashion for auto parts.

Riding space … The wheelbase of 2920mm is really not just talk. Sitting in the back seat is very spacious. And I also think that the height design of this back seat is higher than that of the front seat, and the angle of the back seat is also inclined enough, so sitting on it will have a sense of comfort, haha!

Comfortable and easy to drive, linear and predictable

The Han EV, which was tested by Xiaobian, is a single-motor model with a cruising range of 605km. The front cover is opened and the plastic trim is uncovered. Under it is the power management assembly, and then the motor motor that can output 163kW power and 330Nm torque. The layout is simplified.

Of course, I can’t see the 76.9kWh blade battery under the car, as long as I know that it is a lithium iron phosphate battery with better safety than the ternary lithium battery with high nickel content.

In actual driving, as far as power is concerned, ECO driving mode will feel that there is a gap between the switch pedal and the power output, and the comfort is very suitable for most users, but personally feel that the response is a little slow; SPORT driving mode is much better, but as long as the switch is slightly stepped deep, the front wheels will easily slip when starting on wet and rainy roads, and the 330Nm distribution of the motor is really different from that of the engine.

And my ideal daily driving power distribution scale seems to be between ECO and SPORT. I wonder if this is too demanding …

Kinetic energy recovery is only set in two stages, and the two modes are basically focused on luxury and comfort, and the dragging feeling when closing the switch is not radical, which is also the correct calibration effect of the high-end car corresponding to Han EV.

The overall chassis setting is also around the theme of comfort and luxury. The chassis strength is solid enough, but the suspension setting is more flexible, which has a high-grade texture when dealing with road crushing. However, when cornering at a high speed, the limit marginal turning space facing the body roll is not enough, and the stability is not very predictable at that moment.

The other is braking and direction. Sometimes the auxiliary mechanism makes me feel that there are two paragraphs in the operation journey, and it would be more perfect if the linearity can be strengthened.

Pragmatic way up

In the field of new energy vehicles, BYD can’t be said to be an "old brand", but it is a representative of adhering to the steady pace and diligence of traditional car-making enterprises.

From the ET concept car more than ten years ago to today’s Han EV, we can see its product evolution, product line layout, brand upgrade … all aspects are gradual and practical, without too many dazzling tricks, but they can withstand the scrutiny of the times.

No matter from product design to workmanship, Han EV doesn’t have too many fancy shows, and some of them are in line with product positioning or even a higher level of performance, which really makes me look at BYD’s car-making skills with special respect.

Finally, let’s talk about a small egg. When we were shooting Byd Han one day, a police car suddenly stopped in front of the car and a police uncle got off. At first, it was really scary! Is it that some ulterior secret has been discovered …

What a false alarm! It turns out that the police uncle came to see the car! He is going to book Krypton 001, and BYD Han is also considering it. He is looking at a test drive, so he will take the opportunity to have a look.

When Krypton 001 was released, it looked really fragrant. The body of the styling+station wagon was very handsome and the configuration was very high. However, because there was no real car to see, my uncle did not dare to make a hasty decision.

He thinks Han is also very beautiful, the interior is upscale enough, and the space is not bad … We also asked the police uncle to test drive Han, and he feels comfortable to drive.

Finally, he asked my opinion. Guess what I said?

＂Rebel＂＂with fire＂ Wang Zhiwen, Wang Yang and other powerful factions, on the correct way to open spy war drama？

Many people define the breakthrough of "The Rebel" as another work with both reputation and popularity that the domestic spy war drama finally ushered in after "Pretender" in 2015. The cold market and high evaluation can be seen.

"The stamina is too strong, and I suddenly feel like I have no sustenance", "After watching the play, my chest is stuffy and empty, which is called electronic lovelorn by popular science" … On June 26th, the membership of "Rebel" closed at iQiyi, which not only triggered a discussion upsurge, but also triggered a lot of netizens’ disappointment. Since its launch, this drama has indeed left a high-spirited upward curve in the market.

In the viewing dimension, the attention of the live broadcast of the drama continued to rise on the cool cloud data, breaking 2% continuously and continuing to lead the market; In terms of network popularity, "Rebel" won 20 times of cat’s eye popularity, and the same data is bright on data platforms such as lighthouse and bone flower; On the platform of Iqiyi, the popularity of the drama successfully exceeded 9000 on the eve of the closing ceremony, becoming the hottest TV series on the platform after "My Wife".

The social platform has also made great achievements. Nearly 200,000 people on Douban gave a score of 8.3, and the comment base and word-of-mouth situation successfully ranked among the top of the annual drama series. The cumulative number of topics read in Weibo has exceeded 15 billion, and topics related to plots, characters and actors frequently rank in the forefront of Weibo’s hot search list. In addition, the play scored a Zhihu score of 8.9, and the main topic in Tik Tok was played more than 700 million times.

In addition to the outstanding achievements in the drama series, under the cordial interpretation of "Drag King", "Fox King" and "Entrapped King",The actors also ushered in a comprehensive circle.In the list of artists’ rising energy released by De Tawen for two weeks in a row, Zhu Yilong leads with absolute advantage, and Wang Zhiwen and Tanya are also among the top in the list; Powerful actors such as Wang Yang and Zhu Zhu also set off a wave of attention in the mass market with their superb acting skills.

In fact, there is no shortage of spy war themes in the domestic drama market in recent years, but there are many reasons such as idolization. The market has suffered from not having a high-quality spy war drama for a long time. Last year, there were many TV dramas that failed in word of mouth, which consumed market enthusiasm. Under such a basic background, the comprehensive breakthrough of The Rebel is more and more worth exploring.

"Secret Service F4" leads the circle tide,

Does characterization make an "atypical" spy war drama?

Goodbye, Zuo Qiuming, Goodbye, Old Gu, Goodbye, Chen Moqun, Goodbye, Old Ji, Goodbye, Lan Xinjie … As the actor of Lin Nansheng, Zhu Yilong bid farewell to everyone at the Weibo, which is also a "knife after knife" engraved on the hearts of the audience. Compared with the so-called professional "drama method" and professional drama criticism, the audience’s pursuit of drama may be more able to see the key to the breakthrough of a drama, which is exactly what "Rebel" says:figure.

The importance of characterization in spy war dramas goes without saying. The most typical ones are Zaitian An, Yu Zecheng, Ming Lou and other classic figures who are still active in the audience’s minds even after many years, and become the soul inheritance of spy war dramas. Different from the "werewolf killing" in most spy war dramas on the market,Under the setting of "All winning numbers" in The Rebel, not only the test of characterization is pushed to the extreme, but also the audience’s eyes are focused on the characters themselves.

The brilliance of group images is one of the greatest features of The Rebel.The curtain of the story is opened with a strong plot lens covering many elements, such as leaks, spies, arrests, etc. The young and immature Lin Mosheng, the sinister power Chen Moqun, the low-key and rigorous Gu Shenyan, and Wang Shi ‘an with a workplace script come on stage in turn, and the characters’ personalities, identities and images are all on the screen in just a few episodes.

From the perspective of the market, although the characters with the extreme opening have not escaped from the sample mode, they have also quickly poked the cool points of the young audience’s pursuit of drama, and the tagged interpretation of the king of fox, the king of drag, the king of involution and the king of fishing has completed the first wave of The Rebel.Of course, all these are inseparable from the superb acting skills of Wang Zhiwen and Wang Yang, especially the verbal contest between Chen Moqun and Gu Shenyan in the early stage, which is an important reason for the rapid fermentation of the drama in the early stage.

With the growth of Lin Nansheng as the traction, Zhu Yizhen, Lao Ji and Lan Xinjie appeared one after another, and the relationship between characters began to be fully laid out. Lin Nansheng’s deliberate approach to concealing his identity, the arrival of the all-round anti-Japanese war, the change of "workplace discourse power" in Shanghai Station, and so on, climaxed one after another, which not only further placed the fate and choice of characters in the context of the times, made the group images more real and vivid, but also laid the foundation for later emotional resonance with the audience.

This kind of bedding eventually formed a stable and strong emotion among Lin Nansheng, the characters and the audience in the fate choices such as sacrifice and betrayal. Gu Shenyan used the crime of real corruption to get rid of his identity suspicion, Lao Ji set an example for the successful transmission of news, and Chen Moqun kept swinging for self-preservation, all of which made the audience feel the hero’s emotions while having the most direct emotional expression for the characters, and finally strengthened the outbreak.

From debut, growth to the end, through Lin Nansheng’s growth, he saw all kinds of sentient beings. Everyone is a small existence surrounded by the torrent of the times, and he is also a complete individual who strives to pursue ideals and beliefs. The choice and transformation are more quietly soaked in growth. What broke the guesses of countless audiences was the question of how Lin Nansheng joined the Party."Rebel" did not forcibly graft love, friendship, mentor, etc., and it was quite eye-catching.

It is worth noting that the Traitor also abandons the spy war drama routines such as "the protagonist’s aura" and "the villain’s intelligence", especially the shaping of Wang Shi ‘an and Chen Moqun, which fully leads the public’s emotional trend; At the same time, the drama series is also vivid in the portrayal of supporting roles, and the audience’s discussion radiates from Lin Nansheng and Gu Shenyan to Lan Xinjie, Zhu Yizhen’s father, takeaway brother and other characters, which also illustrates this point.

Guided by the characterization and the relationship between characters, the history spanning ten years is injected into it, and the outing of The Rebel is originally an "unconventional road". You can use the words of netizens to set the tone for it: "It may be too narrow to describe this drama with a spy war drama. Most spy war dramas may focus more on the spy part, but this drama depicts all kinds of people in that turbulent era, and also gives a good answer to why people and history choose our party, which is the most brilliant. "

Powerful actors are sought after again,

New enlightenment from domestic spy war idol drama?

The success of characters is inseparable from the shaping of actors.The appearance of "Rebel" is a market recognition of powerful actors.The grand occasion of the last spy war drama can be traced back to the popularity of Jin Dong, Wang Kai and Liu Mintao in The Pretender. Only in recent years, idolization has seized the spy war drama market, and the low-scoring works that have come together are also overdrawing the audience’s patience.

At this time, the acting reward contributed by "Rebel" has become a clear stream. In fact, Zhu Yilong’s starring role initially made the play labeled as "spy war idol drama", but he still delivered a satisfactory answer sheet. In his view, Lin Nansheng is the epitome of the passionate youth of the times. They have firm beliefs and determination to serve the country, and will continue to make themselves strong through efforts to do their best to protect the people and protect the country. This is also different from his previous interpretation of the role.

Because he firmly believes that the characters are real, he is more inclined to let himself feel and immerse himself in the characters."You don’t have to deliberately design or do anything, just walk into the character, really face him, face all the people you meet along the way, and feel him."In an interview with the media a few days ago, Zhu Yilong explained the mental process of his performance.

However, how to interpret Lin Nansheng’s growth line is still challenging in his view. How to survive in Shanghai station as a fledgling needs to pave the way to make the characters grow more reasonable. Therefore, in the play, we saw Lin Nansheng, who was highly nervous in the early stage, and also felt his multiple emotions such as confusion, firmness and forbearance in the middle, especially in dealing with the scenes where comrades died, which explained the characters’ emotions extremely accurately and with great appeal.

The performances of powerful actors such as Wang Yang and Zhu Zhu are even more amazing. When interviewed by the media, they all showed a commonality:This paper analyzes the characters in many aspects and levels to find a reasonable foothold for their actions and behaviors.Chen Moqun’s professionalism, cruelty and arrogance, blue-hearted female charm, being a mother is rigid, and times are suffering.

Constructing the soul of spy war drama by characterization and character relationship, the mutual achievement of actors and characters is undoubtedly a key stroke, which also allows the audience to really share the same fate with the characters in the process of chasing the drama. "I sing men and women equally" and "I look forward to the day when I will be commensurate with my comrades". These shouts from the characters also quickly attracted attention on social media, and paying tribute to the heroes and remembering the martyrs became the main theme of the drama.

Besides characterization, the originality of The Rebel in creation and production is equally important.Judging from the overall story, although it is the setting of "all the staff are bright wolves", it also has the strong plot, fast pace and strong suspense of spy war drama. Even in the emotional treatment of the male and female hosts, there is no usurpation of the host’s role or water injection, but it serves the growth of the characters and the theme cleanly, and the twists and turns of love mixed with revolutionary beliefs are even more touching.

Another thing worthy of recognition is the details, lens language and service in the spy war drama, which has also become a point that netizens talk about.For example, the benches and backs that appear many times in the play are not only the locations of "joints", but also indicate the fate of the characters and render the atmosphere. The foreign families who appeared on the benches in the park twice also set off the situation of the Chinese people at that time. The envy and bitterness in Lao Ji’s eyes are equally touching.

"The Rebel, from the director, the screenwriter to the actor, is all about details. Everyone will dig at a detail, a line, a reaction, a look and even a closing action repeatedly, hoping to convey more information to the audience and have more and richer expressions," Zhu Yilong said. The market will not live up to a careful production, and the breakthrough of "Rebel" is just like this.

Returning to the market, the Rebel still faces some doubts and controversies, but its atypical breakthrough still gives many feasible lessons to the domestic spy war drama market. After all, the next high-quality spy war drama with both reputation and popularity cannot wait for six or seven years. According to the incomplete statistics of the media, there will be seven spy war dramas on the line in the second half of the year. Will 2021 be the year of the outbreak of domestic spy war dramas? We are also looking forward to it.

Yulin area extremely krypton 007 hot promotion! Promotion discount of 10 thousand, limited time promotion

[car home Yulin Preferential Promotion Channel] Yulin area is under way, and the highest discount is as high as 10,000 yuan! The minimum starting price is 229,900 yuan. Click "Check the car price" in the quotation form to enjoy more discounts.

Extreme Krypton 007 is a stylish and dynamic luxury SUV, and its front face design is full of power and technology. The air intake grille is decorated with large chrome, which shows the noble temperament of the vehicle. The overall style adopts streamlined design, and the lines are smooth and powerful, showing the sense of movement and speed of the vehicle. Smooth body lines and unique roof design make the whole car look more fashionable and sporty. The design of Krypton 007 is full of modernity and technology, and it is an unforgettable luxury SUV.

Extreme Krypton 007 is a stylish and dynamic medium and large SUV model. Its length * width * height is 4865*1900*1450 mm, and its wheelbase is 2928 mm, providing sufficient space and comfort. The front tread is 1635 mm and the rear tread is 1650 mm, which has good driving stability. The vehicle adopts 245/45 R19 front and rear tires with exquisite rim design, which not only provides excellent handling performance, but also shows its unique fashion sense. The lines on the side of the car are smooth and beautifully shaped, which perfectly combines the sense of strength and movement, highlighting the personality and temperament of Krypton 007.

The interior design of Krypton 007 is full of sense of technology and luxury. The car system adopts a large central control screen of 15.05 inches, supports voice recognition control system, and can easily control functions such as multimedia system, navigation, telephone and air conditioning. The steering wheel is made of leather, which not only feels comfortable, but also supports electric up and down and front and back adjustment. The front and rear rows are equipped with two Type-C and USB interfaces, which are convenient for passengers to charge. In addition, the front row is also equipped with mobile phone wireless charging function. The seats are made of imitation leather and genuine leather. The front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way) are supported by the main and co-pilot seats, and they also have heating, ventilation and massage functions. The front row is also equipped with electric seat memory function. The second row of seats supports backrest adjustment, and the rear seats also support proportional reclining, so that passengers can enjoy the driving experience more comfortably. Generally speaking, the interior design of Krypton 007 is very user-friendly, providing rich configuration and comfort, bringing more pleasant driving experience to passengers.

The engine of Krypton 007 has a maximum power of 310kW and a maximum torque of 440 N m.. This engine provides a strong power output for the vehicle, allowing the driver to enjoy excellent acceleration performance and driving pleasure. At the same time, the high efficiency of the engine also ensures the fuel economy of Krypton 007 during driving. Whether on urban roads or highways, Krypton 007 can easily cope with all kinds of road conditions, bringing drivers a comfortable and safe driving experience.

In the eyes of car home car owners, the design of Krypton 007 is very attractive. He mentioned that the overall shape of Krypton 007 is fashionable and atmospheric, and the front part adopts family-style design language, which has high recognition. The waistline of the car body is smooth and full of strength, giving people a sense of stability and vitality. The shape of the rear is simple and generous, which forms a good echo with the front of the car. At the same time, the body work is also very fine, both the paint surface and the sheet metal part are handled in place. It can be said that the design of Krypton 007 is undoubtedly a highlight, eye-catching and unforgettable. I believe that in the future, the design of Krypton 007 will become one of the reasons why many consumers choose it.

How much is the new Mercedes-Benz E300 coupe？ The current car price and market.

Between the stops, show your charm. The classic coupe outline, golden body proportion and dynamic lines make the excellent performance and sports endowment of E-class coupe show itself. Touching design, a journey of rejuvenating passion

Mercedes-Benz E-Class (Import) Manufacturer’s Guide Price car make and model Price (ten thousand yuan) 2018 E 200 4MATIC coupe 54.88 2018 E 200 coupe 52.28 2018 E 300 coupe 59.88

Including 84 individually controllable LED lights, the enhanced version of the adaptive high beam auxiliary system can adjust the lights to avoid other vehicles without dazzling other road users. The two vaults on the hood outline strong lines, and the appearance of the sports car makes the whole car more dynamic. From AMG body style components to flash drill radiator grille with chrome studs, to large-size AMG light alloy wheels, AMG exterior sports components add more sporty atmosphere to vehicles.

The brand-new E has three models on sale in China, namely E200, E 200 4MATIC and 000 in this article. Because of its more personalized and emotional positioning than the ordinary E-series, all the appearances of the E Coupe are equipped with AMG sports kits, so that the purchased consumers can share the sports rights. For example, the hood with double arch lines and 19-inch star-shaped wheels have strong AMG flavor, and this more youthful and energetic flash-drilled front grille is also not available in domestic E-class.

Central control dual 12.3-inch high-definition display, intelligent accompanying high-resolution display revolutionizes the previous visual presentation: clearly and intuitively display various driving and auxiliary system information including Mercedesme interconnection and entertainment; At the same time, there are three exhibition styles: classic, sporty and avant-garde. At a glance, the function display adds a full sense of science and technology, and accompanies you all the way. AMG interior sports components, including multifunctional sports steering wheel, coupe seat with integrated appearance and AMG sports pedals, fully display the sports charm of the vehicle. The 64-color ambient lighting system perfectly reflects the lines of the interior, and the intersection of light and shadow is full of charm. Even more ingenious, the interior space is divided into three parts, and the colors are alternately presented in dynamic mode, which is beautiful and allows you to enjoy a pleasant atmosphere on the way.

Two-piece LED taillights with different widths have a crystal-like appearance. The ingenious multi-faceted lighting design makes the LED taillights look like stars from any angle. Dynamic charm, let envy eyes follow all the way. Life is a gallop, and the strong tendons and bones of the E-class coupe make the heart swell and control the impulse, and immediately generate.

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The new Volvo S60 is officially listed, and its future sales volume is in doubt.

[Cheyou Headline-Cheyou Number-Km/h] In recent two years, a "sinking wind" has prevailed in the domestic automobile market. Both luxury brands and independent forces have strengthened their own entry-level products, making the market positioning more people-friendly.

A few days ago, the new Volvo S60 was officially launched, and the price range of the new car was 29.69-38.49 million, which was regarded as the main model of Volvo’s entry-level market. As an annual change, there are not many changes in the whole vehicle, but only changes in the configuration.

Specifically, the new car still maintains the overall layout of the preceding paragraph.

The iconic "Raytheon Hammer" LED light group, flat shield grille and three-stage front enclosure have the rich characteristics of Volvo family.

The same is true for the side and the tail. The relatively rounded double waistline body and sliding roof are retained, and with the "C"-shaped LED light group at the tail and hidden exhaust gas, it has a strong simple texture.

In terms of interior, the new car also continues the current central control layout, using embedded central control large screen and crystal electronic gear lever, and adding leather fabric package to the whole car to enhance the advanced texture.

But the difference is that the full LCD instrument panel has been upgraded from 8 inches to 12.3 inches as standard in the whole system, and the car system has also been "localized" in this change. It can support Huawei’s application market, Tencent’s love listening, Huawei’s intelligent assistant and other functions, but it also cancels the mapping of Apple’s CarPlay mobile phone accordingly. In terms of safety configuration, the new car can provide automatic braking, automatic parking, ready to leave notice, fatigue driving tips, etc., and it has little pressure on daily use.

In terms of power, the new car will be equipped with a 2.0T turbocharged engine +48V light mixing. Among them, the B3 version has a maximum power of 120kW and a maximum torque of 265n m.. The B4 version has a maximum power of 145 kW and a maximum torque of 300 N m.. The B5 version has a maximum power of 184 kW and a maximum torque of 350N·m, which is matched with a 7-speed dual clutch gearbox and an 8-speed automatic manual transmission. Compared with the preceding paragraph, the new car is reduced. After all, it has changed from the standard 8AT to the 7-speed dual-clutch gearbox, which always makes people feel a loss.

On the whole, the performance-to-price ratio of the new car has been further compressed, and the overall configuration and appearance have not changed much, but it has been replaced with a 7-speed dual-clutch gearbox. In the words of netizens, it is "more and more auspicious", which deviates from the mainstream "low price and high distribution" market. I wonder if this wave of operation will affect the next sales performance. (Text/Cheyou number kilometers per hour)

Byd Han EV’s replacement is here! Qin PLUS EV price or 140 thousand？

As a leading enterprise in the field of new energy in China, BYD has successively launched a number of super hybrid DM-i models, which have received good market feedback; At the same time, as the only car company in its own brand that has three electric technologies, it will also develop more pure electric models.

Not long ago, BYD just launched its first super hybrid model.
(
get away
) DM-i has attracted much attention since its listing. Now that the former’s popularity has not faded, BYD has chosen to pursue victory and will launch it again.
Version model; This car will be officially released at the Shanghai Auto Show on April 7th.

In terms of appearance, Qin PLUS EV continues the overall style of Qin Plus DM-i, but it is different in detail design. For example, the front face of the new car does not use the same large-size air intake grille as Qin PLUS DM-i, but is equipped with chrome-plated decorative strips on the closed air intake grille, which are connected with LED headlights on both sides and run through the whole front of the car. Very recognizable; And the design of the whole front is the same as BYD’s
Very similar, so many people will also compare it to the "small" Han EV. The front bumper below has also been improved, and air inlets have been added on both sides, which looks more sporty and fashionable.

The design of side and tail is basically consistent with the design style of Qin plus DM-I. The dynamic and smooth waistline is matched with the body shape of sliding back, which is full of sports. Multi-banner aluminum alloy wheel design highlights the sports characteristics of the new car. At the rear of the car, the popular through taillight design is adopted, and the blackening treatment is adopted; The design of dart shape is also added in the taillight cavity, which is novel and highly scientific.

As an A+ class pure electric car, Qin PLUS EV has a length, width and height of 4765/1837/1495mm and a wheelbase of 2718mm, respectively.
Basically the same. Compared with the domestic model of the same class, Guangzhou Automobile AION S, its spatial performance is slightly inferior.

The interior design part has not been exposed yet, but it is expected to be highly consistent with the design style and configuration layout of Qin PLUS DM-I. For example, the embracing cockpit design, the layout of the T-shaped platform and the decoration of "big waves" elements are added. In addition, it is estimated that some details will also be improved, which is worth looking forward to.

In terms of power, the new car adopts the combination of Ferrous lithium phosphate blade battery and permanent magnet synchronous motor independently developed by BYD. The maximum power is 135kW, the maximum torque is 280Nm, and the cruising range under comprehensive working conditions reaches 600km, which is also in the leading position in the same class.

As for the price of the new car, the official has not disclosed it as
Another pure electric vehicle in the series, Qin PLUS EV will be higher in product positioning than Qin Pro EV, and at the same time, with reference to the price of Qin Plus DM-i, the starting price of Qin PLUSEV’s new car will exceed 140,000 yuan. The starting price of 140,000 yuan also has obvious cost-effective advantages compared with domestic similar models and some joint venture models.

As the flagship model of BYD Electric, BYD Han EV is excellent in both face value and configuration. However, the price is not cheap, which makes many people discouraged. Nowadays, the appearance of Qin PLUS EV not only carries the title of "Small Han EV", but also performs well in power performance and battery life. The key is that the price is more close to the people, which can be called "flat replacement" of Han EV. Are you optimistic?

BYD’s brand-new Qin fuel &EV went on sale six days later, with 66,800 pre-sales.

　　Qin is the "pioneering work" of BYD dynasty series, which has been developed for six years, during which it has been continuously iteratively upgraded. The online auto market learned from BYD officials that the new Qin Fuel &EV will be officially launched on November 5, with the pre-sale price of the fuel version of 66,800-86,800 yuan and the pre-sale price of the EV pure electric version of 139,800-146,800 yuan.

　　Quanxinqin fuel

　　This new fuel version is a very important supplement for BYD Qin. As the main force in the compact sedan market, the new Qin fuel greatly lowered the purchase threshold of this car series, and the pre-sale price of the manual entry model was only 66,800 yuan, which was more close to the people than the best-selling cars of the same class, Geely Emgrand (69,800) and Roewe i5 (68,900). In terms of after-sales service, the warranty period of BYD’s brand-new Qin Fuel is 4 years or 100,000 kilometers.

　　Quanxin Qin EV

　　The new Qin EV can be regarded as a modified model of Qin EV450. In addition to adopting BYD’s latest family-style design language in appearance and interior, improving the endurance level of vehicles is the focus of this push, and the cruising range of working conditions has increased from 400km to 421km. At the same time, because the battery capacity and motor power of the new car are obviously reduced, the price of its entry-level version is more than 10 thousand yuan cheaper than Qin EV450.

　　(This article comes from the online auto market)

月度归档 2024年5月18日